Corporate video production is the process of creating high-quality videos that communicate your company’s brand, products, services, and messages to your target audience. Investing in corporate videos can pay huge dividends for businesses of all sizes and is a must for any company looking to improve their marketing. But what exactly are corporate videos, and why does your business need them?

Corporate video production setup

Corporate video production setup

What is Corporate Video Production?

Corporate video production involves working with a professional video production company, to film and edit videos customized for your budget, business goals, and brand. These videos are created by the professional corporate video production teams, use high-end equipment, lighting, editing software, and techniques to create polished, cinematic-quality content.

There are many types of corporate videos:

  • Brand videos – Showcase your company’s story, mission, values, and culture
  • Product videos – Demonstrate and explain your products or services
  • Testimonial videos – Customers share their positive experiences
  • Explainer videos – Explain your business or products through animation
  • Training videos – Educate employees on processes, software, compliance, etc
  • Recruitment videos – Attract top talent by highlighting your workplace
  • Event videos – Capture important company events, summits, and conferences
  • Social media videos – Engaging short-form video content for platforms like Facebook, Instagram, etc.

The production process typically involves planning, scriptwriting, storyboarding, filming, editing, motion graphics, animations, music, voiceovers, and more to create a polished, impactful video.

Corporate video production setup

Corporate video production setup

Why Invest in Corporate Video?

Here are 12 key benefits and reasons your business or non-profit organization should be using corporate video content:

  1. Increased brand awareness – Video is a powerful way to tell your brand story and introduce audiences to who you are.
  2. Higher conversion rates – Product videos can boost conversions by up to 80% by showing value.
  3. Improved SEO – Videos boost your Google rankings and help people find you on YouTube and Google searches.
  4. Greater engagement – Videos keep viewers interested and convert at higher rates than other content.
  5. Behind-the-scenes access – Give customers rare insight into your company culture and workplace.
  6. More shares and links – Videos are highly sharable on social media, driving referral traffic.
  7. Better retention – Viewers retain 95% of a message when delivered through video vs 10% when reading text.
  8. Personable and relatable – Videos help you connect with viewers unlike any other medium.
  9. Cost effective – Video content can achieve results comparable to tradeshows and events for less money.
  10. Metrics and analytics – Track views, completion rates, traffic sources, audience retention and more.
  11. Adaptable – Video content can be created for any platform, device, or purpose.
  12. Memorable and engaging – Well-produced videos are more likely to capture attention and be remembered.
Corporate video production setup

Corporate video production setup

|Higher conversion rates|Product videos can boost conversions by up to 80%|
|Improved SEO ranking|Pages with video content rank 41% higher in Google searches|
|More shares and links|Social videos generate 1200% more shares than text and images combined|

Case Study: The Power of Corporate Video

Take this stunning case study from Wyzowl:

A desktop accessories company created a product video for their star offering – a mobile device stand. The company spent $12,000 producing the video. In the 11 months after launch, the video led to 21,000 sales of the $50 product, resulting in $1 million in sales. The $12,000 video generated $1 million in revenue, an 83x return on investment.

This real-world example shows the immense value corporate video can provide, even for a relatively small production budget.

Types of Corporate Videos

As mentioned, there are numerous genres and applications of corporate video content for businesses:

Brand Videos

Brand videos showcase your company’s origin story, mission, values, culture, and identity. They allow you to make an emotional connection with the viewer and are essential for brand-building.

Example of a brand video introduction showcasing company values and culture. Source: YouTube

Product Videos

Product videos give in-depth demonstrations of your offerings, highlight features and benefits, and can drive conversions. They help buyers understand and evaluate your product before purchasing.

Example product video showcasing laptop features. Source: YouTube

Testimonial Videos

Testimonial videos feature your customers speaking about their positive experiences using your product or service. They build credibility and trust by showing real customer stories.

Example customer testimonial video. Source: YouTube

Explainer Videos

Explainer videos use animation or motion graphics to explain your business, products, services, or processes in a simple, engaging way. They simplify complex topics.

Example explainer video introducing a fictional app. Source: YouTube

Training Videos

Training videos are filmed presentations that teach employees important skills, processes, compliance, software, equipment usage, and more through video.

Example workplace training video. Source: YouTube

Recruitment Videos

Recruitment videos give potential hires an inside look at your workplace culture and environment to attract top talent. They highlight why your company is a great place to work.

Example recruitment video showcasing company culture. Source: YouTube

Event Videos

Event videos document important happenings like conferences, trainings, summits, and launches through highlights reels and compilation videos.

Example event video recapping a conference. Source: YouTube

Social Media Videos

Bite-sized social videos can showcase products, behind-the-scenes, company culture, employee spotlights, and more. They drive engagement on platforms like Facebook, Instagram, LinkedIn, and TikTok.

Example short social media product teaser. Source: YouTube

There are endless possibilities and applications for corporate video content to achieve your business objectives. Identify your goals and work with a professional video production company in Los Angeles to create videos optimized for your needs.



Why Work With a Professional Video Company?

While it may be tempting to try and produce corporate videos yourself to save money, the value of working with professionals far outweighs the cost. Here are 6 reasons partnering with an expert video production company is recommended:


  1. Experienced creatives – Video pros understand how to craft compelling stories that convert.
  2. Technical expertise – Achieving professional cinematic quality requires specialized gear and skills.
  3. Creative vision – Experts can ideate and actualize innovative video concepts for you.
  4. Efficiency – Avoid costly do-overs by working with pros the first time.
  5. Brand alignment – Ensure videos represent your brand accurately and positively.
  6. Objectivity – Unbiased professionals provide recommendations best for your goals, not assumptions.

Investing in a professional corporate video team translates to stellar videos that achieve your business objectives.

Interview video production with a lady in a modern office

Interview video production with a lady in a modern office

Corporate Video Production Drives Results

At the end of the day, corporate videos are a proven driver of real results:

  • 54% of consumers want to see more video content from brands
  • 97% of marketers say video helps users understand products
  • Companies using video enjoy 41% more traffic from organic searches
  • 64% of customers are more likely to buy after watching a brand video

(Sources: Wyzowl, Animoto)

Video content helps you reach, engage, and convert more viewers. Partnering with a corporate video production company gives you the resources to reap these benefits.

Ready to get started with corporate video? Our Los Angeles video production team would love to learn more about your goals and concept. Contact us for a custom quote tailored to your project needs. Let’s create business videos that deliver results.


Frequently Asked Questions

What is Corporate Video Production?

Corporate video production involves working with a professional video production company to film and edit videos customized for your business goals and brand. These videos use high-end equipment, lighting, editing software, and techniques to create polished, cinematic-quality content. Types of corporate videos include brand videos, product videos, testimonial videos, explainer videos, training videos, recruitment videos, event videos, and social media videos.

Why Invest in Corporate Video?

Investing in corporate video offers numerous benefits such as increased brand awareness, higher conversion rates, improved SEO, greater engagement, behind-the-scenes access, more shares and links, better retention, being personable and relatable, cost-effectiveness, trackable metrics and analytics, adaptability, and higher engagement and memorability.

Why Work With a Professional Video Company?

Working with a professional video production company provides advantages such as experienced creatives, technical expertise, creative vision, efficiency, brand alignment, and objectivity. These professionals understand how to craft compelling stories, use specialized gear and skills, and can provide objective recommendations that are best for your business goals.


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About the Author: Elijah Nichols

Elijah Nichols
9 years of experience in corporate video production. Scriptwriting, Directing, DOP, Advanced Post-Production. As the owner and operator of my own video production business, I specialize in creating promotional videos that help companies and brands increase their revenue and grow their audience.