IT STARTS! Media took on the vibrant task of bringing the new Tiken tumbler product line to life through the lens of everyday dynamism and practical elegance. Our objective was to craft a product video that would not only showcase the tumbler’s versatility but also its sleek design in motion. To achieve this, we delved into an elaborate pre-production phase that included meticulous model casting to reflect the product’s target demographic, and extensive location scouting to find settings that resonated with the tumbler’s use in daily life.
Our dedicated team established a professional studio setup where the essence of the Tiken tumbler was captured through sophisticated video production techniques. The visual narrative was further enhanced by the integration of striking 3D effects and smooth transitions that accentuated the product’s design. Advanced color grading was applied to each shot, ensuring that the final video not only highlighted the tumbler’s features but also evoked the stylish and modern lifestyle of its users. With IT STARTS! Media’s signature touch, the Tiken tumbler was positioned not just as a beverage container, but as a companion for life’s every moment.