Product video production, IT STARTS! media
Branded video content has become a must for businesses looking to creatively engage their audience. But what exactly is branded content production, and how do you develop compelling videos aligned with your brand? This comprehensive guide will cover everything you need to know.
What is Branded Content?
Branded content refers to various media formats that promote a company’s brand while entertaining or educating the audience. It provides value to viewers beyond a straightforward sales pitch.
Branded video utilizes storytelling to organically highlight your products, services or mission. Rather than overt advertising, it aims to attract customers by offering something useful or interesting.
Well-executed branded content feels natural and genuinely appeals to your target demographic.
Types of Branded Video Content
There are endless possibilities for branded videos. Here are some of the most popular formats:
Show how your product works through an engaging demo. Provide useful tips and highlight key features.
Give viewers a look inside your company culture and operations. These videos build brand affinity.
Use animation and narration to explain complex services or ideas simply and quickly.
Let satisfied customers describe their positive experiences using your offerings.
Thought Leadership Interviews
Position executives as industry experts by having them share insights.
Company or Product Origin Stories
Share your founding story and core values to form an emotional connection.
Show how you solved a specific client problem or brought results.
Teach viewers a new skill related to your product or service.
Event and Conference Coverage
Give insider access to your event and highlight key moments.
The key is aligning content with your brand identity and audience interests. Take an educational or entertaining approach.
Branded content production, IT STARTS! media
The Branded Content Production Process
Creating compelling branded videos requires careful planning and execution. Here is an overview of the typical production workflow:
Identifying Goals and Audience
First, define what you want to achieve and who you are speaking to. This guides all creative decisions.
Developing a Script
Flesh out your storyline and messaging in an engaging script optimized for video.
Finalize locations, shot lists, graphics, animations, talent, and other pre-production elements.
Filming with Quality Equipment
Use professional cameras, lighting, audio gear, and a seasoned crew for high production value.
Combine footage, graphics, animations, music and more into a polished final video.
Publish videos on your website, social platforms, paid ads and other channels. Promote them across your networks.
The most impactful branded content balances quality production with strategic distribution tailored to your goals.
Why Invest in Professional Branded Video Production?
Here are some key benefits of working with an expert production team:
- Storytelling expertise – video pros can craft compelling narratives that subtly highlight your brand.
- Production value – cinematic filming and editing results in engaging, shareable content.
- Creative strategies – experienced teams strategically align videos with your specific audience and goals.
- Brand consistency – pros maintain stylistic and tonal consistency you can build branded content series around.
- Distribution networks – production companies have existing platforms and followers to share your video.
A branded video content partner brings together creative, technical and strategic expertise for maximum ROI.
Branded content video production, IT STARTS! media
When it comes to producing sleek, strategic branded videos in Los Angeles, IT STARTS! Media is the top choice. With an in-house team of writers, animators, editors and more, we handle every part of the production and distribution process.
Some of our capabilities include:
- Building organic brand stories that captivate
- Filming interviews with executive thought leaders
- Animating explainer videos that simplify complex ideas
- Directing talent and spokespeople for natural, credible performances
Let’s explore how we can create binge-worthy branded content tailored to your brand. Schedule a consultation!
FAQs About Branded Video Production
What is the typical budget for a 2-3 minute branded video?
For professional quality, budget $7,000 – $15,000+ depending on production values.
What equipment do you use for branded video filming?
Cinema cameras like RED or Arri, pro lighting gear, Hollywood audio equipment, drones, gimbals, and more.
How long does the branded video production process take?
Typically 4-6 weeks from first consultation to publishing the finished video.
What is the best video length for branded content?
1-3 minutes gets maximum engagement. Under 60 seconds for social media specifically.
Product video production, IT STARTS! media
Branded video content allows you to connect with customers in an authentic, engaging way that promotes your brand subtly. But professional production value and strategic distribution are crucial for success. Partnering with a video production company experienced in branded content can provide maximum benefits.
At IT STARTS! Media, we live and breathe taking brands to the next level through compelling storytelling. Let’s start brainstorming the perfect branded video strategy for your business today!