Table of Contents

  1. Introduction
  2. What is Video Production for Non-Profits?
  3. Why Video Production is Beneficial for Non-Profits
  4. Types of Video Content for Non-Profits
  5. How Video Content Helps Non-Profits Reach Their Goals
  6. Our Services
  7. Conclusion


Welcome to this comprehensive guide on Video Production Service for Non-Profits. At IT STARTS! Media, we specialize in producing high-quality video content for businesses and brands, including testimonial, corporate, promo videos, brand story videos, and commercials. Based in California, we offer video production services in Los Angeles, San Francisco Bay Area, Sacramento, and serve non-profits nationwide, including other large United States cities.

Have you ever considered using video content for your non-profit organization marketing but weren’t sure where to start? Video can be an incredibly powerful medium for non-profits to share their mission, tell compelling stories, and ultimately gain more support. But it does require strategy and expertise to maximize its impact.

This comprehensive guide will explain everything you need to know about video production for non-profits, from types of videos to create, to finding the right video production partner, to budgeting and measuring success.

In this article, we will delve into:

  • What video production for non-profits entails
  • Why it’s beneficial for non-profit organizations
  • Types of video content that work best for non-profits
  • How video content can help non-profits achieve their goals

What is Video Production for Non-Profits?

Filmmaking service for non-profits is not just about creating videos; it’s about telling stories that matter. It involves a range of services, from video storytelling for non-profits to non-profit video campaigns and social impact video production.

Key Services in Non-Profit Video Production

Service Type Description
Video Storytelling Crafting compelling narratives to showcase your mission.
Affordable Video Production Budget-friendly options tailored for non-profits.
Fundraising Video Production Videos designed to encourage donations and support.
Video Editing Post-production services to polish your content.
Video Distribution Getting your video in front of the right audience.

Note: At IT STARTS! Media, we offer a range of video service packages for non-profits, including video editing, video distribution, and video analytics.

Why Video Production is Beneficial for Non-Profits

Video production offers a plethora of benefits for non-profit organizations. Here are some key advantages:

  1. Enhanced Engagement: Videos are more engaging than text or images alone.
  2. Increased Donations: Videos can evoke emotions, leading to higher donation rates.
  3. Wider Reach: Videos are easily shareable, extending your organization’s reach.
  4. Better Storytelling: Videos allow for a richer narrative.
  5. Cost-Effectiveness: With affordable videography service for non-profits, even small organizations can benefit.

“Video production is the most powerful way to tell your story. It’s not just about creating content; it’s about making an impact.”
— IT STARTS! Media

Event video production IT STARTS! media

Event video production IT STARTS! media

Types of Video Content for Non-Profits

Different types of video content can serve various purposes for non-profit organizations. The right type of video can significantly impact your fundraising efforts, volunteer recruitment, and overall outreach. Here’s a detailed breakdown:

Educational Videos


  • To inform and educate the audience about your cause, how you’re making a difference, or about the issue you’re addressing.

Key Elements

  • Clear, concise information
  • Expert interviews
  • Infographics and statistics


  • How-to guides for volunteers
  • Informational interviews with subject matter experts
  • Explainers about the issues your non-profit addresses

Best Practices

  • Keep it short and engaging
  • Use layman’s terms to make it accessible
  • Include a call-to-action (CTA) encouraging viewers to learn more or get involved

Fundraising Videos


  • To encourage donations and financial support for your cause.

Key Elements

  • Emotional storytelling
  • Testimonials from those impacted
  • Clear CTA for donations


  • Impact stories showing how donations have helped
  • Emotional narratives from beneficiaries
  • Urgent appeals during crises

Best Practices

  • Use compelling visuals and music to evoke emotion
  • Be transparent about how funds will be used
  • Include multiple ways for viewers to donate (website, text, etc.)

Testimonial Videos


  • To build trust and credibility by showcasing stories from beneficiaries, volunteers, or other stakeholders.

Key Elements

  • Authentic interviews
  • Real-life stories
  • Emotional impact


  • Stories from beneficiaries explaining how they were helped
  • Volunteers sharing their experiences
  • Partners or sponsors advocating for your organization

Best Practices

  • Use natural settings for interviews
  • Keep it authentic—avoid scripted testimonials
  • Include diverse perspectives to appeal to a broader audience
Event video production IT STARTS! media

Event video production IT STARTS! media

Event Videos


  • To showcase your organization’s activities, events, or milestones.

Key Elements

  • Highlights of the event
  • Interviews with attendees
  • Visuals of key moments


  • Annual galas
  • Fundraising events
  • Community outreach programs

Best Practices

  • Capture high-quality footage
  • Include snippets of key speeches or performances
  • Use upbeat music to create an engaging atmosphere

Social Media Clips


  • To engage with a younger, more digitally-savvy audience.

Key Elements

  • Short duration (under 2 minutes)
  • Engaging visuals
  • Quick, snappy editing


  • Short clips from longer videos
  • Behind-the-scenes footage
  • Quick tips or facts related to your cause

Best Practices

  • Optimize for mobile viewing
  • Use captions for accessibility
  • Include social sharing buttons for easy distribution

By understanding the different types of video content and their specific purposes, non-profits can create a more effective and targeted video strategy. Whether it’s educational videos for awareness or fundraising videos for revenue generation, the right video can make all the difference.

How Video Content Helps Non-Profits Reach Their Goals

Video content can be a game-changer for non-profits in achieving their objectives. Here’s how:

  1. Awareness: Videos can make your cause go viral.
  2. Fundraising: Videos can significantly boost your fundraising efforts.
  3. Volunteer Recruitment: Videos can inspire people to take action.
  4. Community Building: Videos can help in fostering a community around your cause.
  5. Transparency: Videos can serve as a transparent medium for showing how funds are used.

Our Services

As a leading video production company in Los Angeles, we offer services across California, including the San Francisco Bay Area and Sacramento. We also serve non-profits nationwide, extending to other large United States cities.

Our Service Areas

  • Los Angeles
  • San Francisco Bay Area
  • Sacramento
  • New York City
  • Chicago
  • Houston
  • Miami
  • And more…

Our Video Production Services

  • Non-Profit Video Production
  • Corporate Video Production
  • Promo Videos
  • Brand Story Videos
  • Commercials

Special Offer: We provide non-profit video solutions tailored to your needs. Contact us for a video consultation.

Video production for non-profits, budgeting, IT STARTS! media

Video production for non-profits, budgeting, IT STARTS! media

Budgeting for Non-Profit Video Production

As a non-profit, you likely operate on a limited budget. But as we’ve discussed, video can offer an extremely high ROI if approached strategically. Here are some budgeting tips:

Tips for Budgeting

  1. Do your research
    • Talk to a few video production companies to get price quotes for the types of videos you want. This gives you a realistic budget range to work with.
  2. Prioritize videos
    • Determine the 1 or 2 most important videos, then budget for these first. Other videos can follow as funds allow.
  3. Consider pro-bono
    • Some video production companies donate a portion of their services to non-profits. It’s worth inquiring about this.
  4. DIY videos to supplement
    • Use your in-house team to produce simple videos at very low cost using basic equipment. Outsource the more advanced videos.
  5. Plan key costs
    • Factor in all costs—pre-production, production crew, equipment, post-production editing, music licensing. Avoid surprises.
  6. Compare pricing
    • Don’t simply choose the lowest bidder. Make sure you compare value—weigh cost vs. quality/experience.
  7. Find hidden savings
    • Ask your video partner for any available discounts, bundled packages, grants, or other ways to maximize your budget.

Note: With smart planning and resource allocation, you can produce high-quality video content that fits your non-profit budget.

Measuring the Success of Non-Profit Videos

Video is an investment for non-profits. So it’s important to measure results and optimize accordingly. Here are key metrics to track:

Key Metrics to Track

  • View count: How many times was the video viewed across all platforms? This indicates reach.
  • View duration: How much of each video is watched on average? Higher percentages indicate more engagement.
  • Social engagement: Track likes, shares, comments on social posts with the video. This shows audience reaction.
  • Traffic: How much traffic is driven to your website from the video? This helps gauge impact.
  • Donations: If used for fundraising, track donations before vs. after sending a video appeal. Measure the difference.
  • Email signups: Did the video lead to more newsletter signups? Increased email contacts are valuable.
  • Surveys: Ask supporters directly about their response to a particular video. Collect feedback via surveys.

Pro Tip: Analyzing these key metrics will allow you to refine your video strategy for optimal results. Test different types of videos, storytelling approaches, calls to action, etc. Keep improving based on the data.

Interview video production with a tech startup founder, IT STARTS! media

Interview video production with a tech startup founder, IT STARTS! media


Video production for non-profits is not just a trend; it’s a necessity in today’s digital age. From video storytelling to fundraising video production, the possibilities are endless. Based in Los Angeles, IT STARTS! Media is here to help you make an impact. Contact us today to learn more about our video service packages for non-profits.

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About the Author: Elijah Nichols

Elijah Nichols
9 years of experience in corporate video production. Scriptwriting, Directing, DOP, Advanced Post-Production. As the owner and operator of my own video production business, I specialize in creating promotional videos that help companies and brands increase their revenue and grow their audience.