Unveiling the Unicorn: A Flawless Recruitment Video Production Day

It was an extraordinary day in the realm of the automotive recruitment video production! We conquered three diverse locations spanning Los Angeles and Orange County, aced eight interviews, and—hold your applause—stayed precisely on track with our timeline. For those in the know, achieving such a feat in the production industry is akin to spotting a unicorn. But we did it, and here is the secret sauce of a perfect and seamless video production process:

Automotive video production for CNCDA Foundation, lighting setup, IT STARTS! media

The Secret Sauce: Pre-Production and Planning

So, what’s the alchemy behind this success? It’s hardly rocket science. The key ingredients include rigorous pre-production, pinpoint logistics planning, masterful storyboarding, and impeccable coordination. Add to this mix our state-of-the-art production equipment and a dream team of fully committed professionals, and you’ve got a recipe for unparalleled success.

Spotlight Project: CNCDA Foundation Recruitment Video

Our latest endeavor, a recruitment video for the California New Car Dealers Association Foundation, stands as a testament to this synergistic brilliance.

Automotive video production for CNCDA Foundation, IT STARTS! media

A Standing Ovation for Leadership: Ms. Kim McPhaul

I must express my deepest gratitude to Ms. Kim McPhaul, the esteemed president of the California New Car Dealers Association (CNCDA) Foundation. Her organizational prowess was a cornerstone of this project, elevating it to new heights. While fostering a warm and inviting environment, Ms. McPhaul’s professionalism set a gold standard, playing a pivotal role in the flawless execution of our demanding production schedule.

The Backbone: Our Technicians and Managers

A huge shoutout to the Pacific BMW, Garden Grove Kia, and Tuttle-Click Ford supremely organized technicians and managers. Prepared with our “How to look natural on camera” guide, they effortlessly balanced their interview and b-roll commitments while also handling their day-to-day responsibilities. Your dedication and flexibility were nothing short of awe-inspiring.

Automotive recruitment video production for CNCDA Foundation, interview, IT STARTS! media

The Visual Maestro: Sam Opuhovskiy

Let’s not forget Sam Opuhovskiy, our Director of Photography par excellence. With a portfolio that includes million-subscriber YouTube channels and top-notch hip-hop music videos, Sam delivered an Oscar-worthy performance in lighting and audio setup.

Automotive recruitment video production for CNCDA Foundation, interview, IT STARTS! media

Capturing the Moments: Thanks to Navi

A tip of the hat to Navi at NavImagery for their timely and professional documentation of these unforgettable moments in our production journey.

Automotive video production for CNCDA Foundation, IT STARTS! media

Tech Spotlight: DaVinci Resolve Studio by Blackmagic Design – The Ultimate Recruitment Video Production Software

Special recognition goes to Blackmagic Design for their continually updated DaVinci Resolve Studio software. We were filming recruitment video interviews in dealership service areas, notorious for their challenging acoustics. Even with our industry-leading Sennheiser MKE600 boom microphone, achieving pristine audio could have been a Herculean task. However, DaVinci Resolve’s innovative “voice isolation” feature proved to be a game-changer, allowing us to isolate voice tracks while preserving the ambient sounds for added realism.

Automotive video production for CNCDA Foundation, interview, IT STARTS! media

The Grand Finale: A Recruitment Video Production Team Triumph

This monumental production day was a collective win, and the elation I feel is immeasurable. A heartfelt thank you to each individual who contributed their talents to this masterpiece. Here’s to many more awe-inspiring creations in our future!

CNCDA Foundation automotive video screen grab, at Garden Grove KIA IT STARTS! media

CNCDA Foundation automotive video screen grab, at Pacific BMW, IT STARTS! media

CNCDA Foundation automotive video screen grab, at Tuttle-Click Ford, IT STARTS! media