Video Marketing and Production Blog
Depth of Field (DoF) Calculator for Videographers
🎬 Depth of Field (DoF) Calculator Focal Length (mm):Aperture (f-number):Distance to Subject: Meters Feet Sensor Type: Full Frame (35mm) APS-C (Canon) APS-C (Nikon/Sony) Micro Four Thirds 1" Sensor Calculate DoF  🎥 “Cinematographers don't sleep. They just wait until the lighting is right.”📸 “Why did the lens apply for a job? It wanted to focus on its future.”  In filmmaking and photography, understanding depth of field is crucial to [...]
Focal Length Converter: Easily Convert to Full Frame Equivalent + Quick Lens Guide
   Focal Length to Full Frame Equivalent Original Focal Length (mm) Original Sensor Size APS-C (Nikon, Sony, Fuji) APS-C (Canon) Micro Four Thirds 1" Sensor (Sony RX, Drones) Medium Format (Fuji GFX) Smartphone (Typical 1/2.55") --- Reference --- Full Frame (35mm) Full Frame Equivalent: 75.0 mm Understanding how different camera sensor sizes affect focal length is essential for photography and video production. Whether you're using a crop sensor [...]
Using Video Marketing to Build Brand Trust in a Competitive Market in 2025
1. Introduction: Why Brand Trust Matters More Than Ever in 2025 In today’s fast-paced digital economy, brand trust has become one of the most valuable currencies a business can possess. Consumers are more informed, more selective, and more skeptical than ever before. With AI-generated content flooding the web and paid endorsements becoming harder to distinguish from genuine opinions, people crave authenticity. The Modern Buyer’s Mindset In 2025, buyers are not [...]
Returning to the Fast Lane: Video Production with CNCDA Foundation, 2024 Project
In 2023, we had the privilege of working with the CNCDA Foundation, a fantastic organization committed to supporting the future of the automotive industry in California. CNCDA (California New Car Dealers Association) represents franchised new car and truck dealers across the state and promotes their interests, including raising awareness about automotive career opportunities. Their foundation focuses on fostering young talent to fill vital roles in the industry—like the ever-important automotive [...]
Case Study: Our Process and Pricing in Corporate Video Production – Folsom Lake Eye Care
Introduction In today's digital landscape, storytelling has become a pivotal element in connecting businesses with their audiences. At IT STARTS! Media, we specialize in crafting compelling corporate videos that not only convey your brand message but also resonate emotionally with your target market. We understand that every company has a unique story, mission, and set of values that set it apart. Our goal is to bring that narrative to life [...]
Top 5 Myths About Video Production for Companies and Brands
Table of Contents Introduction Importance of Video Production for Companies and Brands Common Misconceptions About Video Production Aim of the Article Myth 1: Video Production is Too Expensive Perception of High Costs Managing Costs and Tailoring Budgets Flexible Budgeting Options and Customizable Packages Return on Investment (ROI) and Long-Term Benefits Myth 2: Hiring a Video Production Service is Too Complicated to Deal With Misconception of Complexity Step-by-Step Process of Working [...]
Top 3 Video and Film Studios in Oklahoma City
In the vibrant landscape of Oklahoma City, the demand for high-quality video production and videography services is on the rise. Whether you’re a business looking to enhance your marketing strategy with compelling video content or an independent filmmaker seeking the perfect studio space to bring your vision to life, Oklahoma City boasts a range of top-notch facilities to meet your needs. As a leading corporate video production company, IT STARTS! [...]
Top 3 Videography Services in Sacramento: Why It Starts! Media Leads the Pack
Introduction The vibrant city of Sacramento is home to a burgeoning creative scene, with numerous businesses and brands recognizing the power of high-quality videography to enhance their marketing efforts. Whether you're a small business owner looking to create engaging social media content or a large corporation aiming to produce a polished promotional video, finding the right videography service in Sacramento is crucial. In this article, we explore the top three [...]