See our work in action!

Client

Nike, Inc.

Beaverton OR

Services

  • 30-Second Commercial Video Production
  • Short Teaser Production
  • Story Development
  • Storyboarding
  • Casting Services
  • Comprehensive Post-Production

Project Overview

In our recent spec commercial production with Nike, we embarked on an ambitious journey to create a series of compelling visual narratives. This project showcased our diverse capabilities in video production, from initial concept development to the final polished product.

The project kicked off with the production of a 30-second commercial, a format that demands precision and brevity, ensuring every moment captured Nike’s dynamic brand essence. Complementing this was strategically crafted a teaser video, designed to build anticipation and intrigue. The heart of our project lay in the story development. This was followed by meticulous storyboarding, where we visually scripted each scene to ensure a seamless flow in storytelling. The casting process was critical – selecting talents who not only fit the visual profile but also embodied the spirit of the brand. Finally, the project reached its zenith in the post-production phase, where our skills in editing, color grading, and sound design were employed to polish each frame to perfection. This project was not just about producing a commercial; it was about creating a narrative masterpiece that exemplified our dedication to storytelling and quality in video production.

The Nike video project stands as a testament to our ability to blend creative storytelling with technical proficiency. The final products – the commercial and teasers – were not just promotional content but an embodiment of the inspirational spirit of Nike, resonating with audiences worldwide.

Client

California New Car Dealers Association Foundation (CNCDAF)

Sacramento CA

Services

  • 2 Recruitment Videos Production
  • Website Promotional Video Production
  • Post-production, Voice-over, Color-grading, Animated Graphics and Text

Project Overview

IT STARTS! Media recently spearheaded a cutting-edge video project for a pioneering automotive tech recruitment campaign. Tasked with the inspiring mission of captivating the next generation of automotive technicians, we orchestrated an extensive production that spanned the vibrant BMW, KIA, and Ford dealerships of Los Angeles and Orange County. Our team conducted eight compelling interviews, ensuring each narrative was backed by professional audio recording that echoed the ingenuity of the industry.

In post-production, our creative vision came to life through meticulous editing, rich color-grading, and the integration of dynamic 2D graphics with animated texts, all tailor-made to resonate with the youthful audience of 14-24 years old. The culmination of our efforts was showcased at the Orange County Auto Show, a fitting stage to engage and encourage those embarking on the automotive technician path. Our goal was not just to inform but to ignite a passion for the craft, mirroring the drive and precision that IT STARTS! Media brings to every project.

Client

Tiken

Los Angeles CA

Services

  • Commercial video production
  • Product video production
  • Social Media content production
  • Marketing strategy
  • Advanced Post-Production
  • Motion Graphics

Project Overview

IT STARTS! Media took on the vibrant task of bringing the new Tiken tumbler product line to life through the lens of everyday dynamism and practical elegance. Our objective was to craft a product video that would not only showcase the tumbler’s versatility but also its sleek design in motion. To achieve this, we delved into an elaborate pre-production phase that included meticulous model casting to reflect the product’s target demographic, and extensive location scouting to find settings that resonated with the tumbler’s use in daily life.

Our dedicated team established a professional studio setup where the essence of the Tiken tumbler was captured through sophisticated video production techniques. The visual narrative was further enhanced by the integration of striking 3D effects and smooth transitions that accentuated the product’s design. Advanced color grading was applied to each shot, ensuring that the final video not only highlighted the tumbler’s features but also evoked the stylish and modern lifestyle of its users. With IT STARTS! Media’s signature touch, the Tiken tumbler was positioned not just as a beverage container, but as a companion for life’s every moment.

Client

TYR Sport

Huntington Beach CA

Services

  • Promo video production
  • Social Media content production
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Project Overview

IT STARTS! media produced a series of promotional social media vertical video reels for the TYR Sport based in Huntington Beach CA, in collaboration with the athlete and coach Caitlin LeBas. We were set a goal to introduce the product – the new training apparel from TYR Sport, highlighting the unique features and high quality. To reach the best results, we used professional lighting, color-grading, and trending Instagram soundtracks.

Client

DAY 1 Athletic Club

Sacramento CA

Services

  • Promo video production
  • Social Media content production
  • Video Marketing strategy

Project Overview

IT STARTS! media produced a promotional video for DAY 1 Athletic Club based in Sacramento CA. We were set a goal to create a dynamic workout video in vintage colors, showing the uplifting atmosphere where community support and pushing to the limits meet.

Client

Folsom Lake Eye Care

El Dorado Hills CA

Services

  • Company profile video production
  • Social Media marketing strategy building

Project Overview

IT STARTS! media produced a company introduction video for Folsom Lake Eye Care based in El Dorado Hills CA. Our main objective was to show potential customers the optometry practice vibe and hospitable environment from the inside, capture the working moments and the welcoming atmosphere of helpfulness.

Client

GVD Renovations, Inc.

Roseville CA

Services

  • Testimonial video production
  • Real Estate photography

Project Overview

IT STARTS! media produced a testimonial video for GVD Renovations Inc. based in Roseville CA. Our main objective was to interview the customers, capture the high quality house repair the company had conducted, in order to increase the image and conversion rates of the advertising leads.

Client

The Drift League

Willow Springs CA

Services

  • Highlights Promo Video Production

Project Overview

The Drift League is a drift motorsport series taking place at the Willow Springs International Raceway Complex in California. The objective was to create a dynamic and breathtaking video for the Social Media advertising in order to popularize the event among car enthusiasts and drift fans in California.

Client

El Dorado Hills Chamber of Commerce

El Dorado Hills CA

Services

  • Event highlights video production
  • Social Media content production

Project Overview

IT STARTS! media produced an event highlights video for the El Dorado Hills Chamber of Commerce. Our main objective was to interview the new chamber members, capture atmosphere of the festival, and pack it into a dynamic and joyful video.

Client

Wilkie Media

Phoenix, AZ

Services

  • Promo video production
  • Testimonial video production

Project Overview

IT STARTS! media created a package consisting of a promotional video and a testimonial video for Wilkie Media, based in Phoenix, AZ. The goal was to create a video that develops the personal brand, and inspires business owners and entrepreneurs who are looking for efficient marketing solutions as well as ways to outsource and automate their marketing.

A testimonial video is always a great addition to reinforce the marketing impact of any branding short film.

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