Why your business needs video BY YESTERDAY in 2022
Updated: Jul 11
Just think about it - it would take you more than 3 million years to watch the amount of video that is posted on the Web each month. It isn’t science fiction. This is how the things go today. So, you either end up left behind or you decide to keep up. And if you are a business owner - you'd better want to fight for the latter.
Is video worth it? TOTALLY. Not only because everyone is trying to do it, but because video became one of the most powerful internet marketing tools out there. I’m sure you need some facts to believe this megatrend. Here is top 5 why your business needs video content:
5. In 2022 Every company is a media company
The change from mass media to current multi-channel micro-media world has transformed the entire media industry and is now changing each and every business. Most of us post and share every day. It doesn’t matter if your company makes shovels or imports JDM cars, you should realize that you are a media entity as well (or you should be). Nowadays social media is not anymore just cool, it will soon be the only game. Of course you can succeed with strategies such as email marketing. However, video content plays an essential and decision-making role in almost every aspect.
Knowing that video will account for over 92 percent of all internet traffic by 2023, smart businesses go the road of implementing video content into their marketing strategies. Nowadays, everybody creates content, and they also expect businesses to do the same. A video is the go-to, easy-to-consume and highly preferred content. 54 percent wants to see videos from companies they support or follow.
4. Google and YouTube love videos
If there’s anyone that loves video more than us at IT STARTS! media, it’s Google! Their recent algorithm has transformed the search, prioritizing rich, blended search results with unique content, and video is in the top of the list.
Since Google announced the acquisition of YouTube, it doesn’t seem an accident for videos to get a larger favor over other types of content. Adding videos to your website will provide a longer shelf-life to drive leads for many years to come. By creating your own unique content on YouTube, you automatically become a part of the second largest search engine. Google will make sure to reward your company if embedding content at its greatest product, YouTube.
Moreover, it was found that 86% of the videos in the top 10 of Google’s search are the ones from YouTube as well.
3. Authenticity for more connections
Your brand is not a name on a piece of paper, you must bring it to life. Video content generates the soul of your brand. Video does what text doesn’t. It builds an instant, true and emotional connection with your audience.
When you tell stories, people listen. Strategic video marketing starts when you use content to trigger feelings and then tie them to a specific action. Emotions will then enhance retention.
Stories not only move people, but they also move products. When you not only hear but see a story, that’s how you get the best influence. Those are the connections that increase your ROI and audience engagement. Video storytelling can help you break down huge amount of information and present it in exciting pieces. Video will give a new dimension to your brand story.
2. From engagement to enormous traffic
Video marketing drives more organic traffic, which is, by the way, one of the largest drivers of visitors to any online business. Video can drive a 157 percent increase in organic traffic from SERPs. The lower your website’s bounce rate, the higher the quality of a website for Search engines, the more organic traffic you are able to bring in.
How do you reduce your bounce rate? Right, by keeping your visitors longer on your web pages. And as we all know, a video has an incredibly high level of engagement, which made people spend 2.6x more on a page with video than without.
Social videos generate 1200 percent more shares than text and images combined
Videos on Facebook increase end-user engagement by 33 percent
Only mentioning the word ‘video’ in an email subject line increases the click-through rate by 13 percent
1. Convert and sell
Videos are drastically underused to convert leads. Yet, having video content on your landing page can increase your conversion rate by 80% and more. Video has the value, importance, and flexibility that your audience is in search for. Video marketing actually helps people to digest information, playing with multiple senses at the same time.
More than half of marketers now agree that video content works both at the top and the bottom of the purchase funnel.
If you feel ready to transform your business with a strong video marketing strategy, it’s time for professional-looking videos that can be easily done without the need of having a filming crew from LA or any special design skills of your own. Call us at 279-888-3558 to know how your business can beat the competition with the most advanced marketing strategies.